Linguistic Sexism in ‘Rishta Culture’ of Peshawar: A Feminist Stylistic Analysis of Matrimonial Advertisements in Newspapers
Linguistic Sexism in ‘Rishta Culture’ of Peshawar: A Feminist Stylistic Analysis of Matrimonial Advertisements in Newspapers
“Linguistic Sexism in ‘Rishta Culture’ of Peshawar: A Feminist Stylistic Analysis of Matrimonial Advertisements in Newspapers” by is a thought-provoking exploration of ‘Feminist stylistics,language,discourse,sexism,stereotypes’. Published in 2023, this literary work is a testament to the author’s dedication to advancing knowledge in their field. The book is housed in the journals_contributions,journals collection, and its significance is underscored by its 2023-08-20T17:40:19Z publication date. Written in eng, it stands as a valuable contribution to the realm of literature. The has played a crucial role in shaping the narrative, making this book an essential resource for enthusiasts and researchers alike. Its unique 254-linguistic-sexismin-rishta-cultureof-peshawar sets it apart as a distinctive work in the realm of Feminist stylistics,language,discourse,sexism,stereotypes. Updated on 2023-08-20T17:40:19Z,2023-08-22T16:28:53Z, this book continues to be a source of inspiration and knowledge for readers worldwide.
Linguistic Sexism in ‘Rishta Culture’ of Peshawar: A Feminist Stylistic Analysis of Matrimonial Advertisements in Newspapers
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Details Of The Book :
- Book Name : Linguistic Sexism in ‘Rishta Culture’ of Peshawar: A Feminist Stylistic Analysis of Matrimonial Advertisements in Newspapers
- Creator Name :
- Topics : Feminist stylistics,language,discourse,sexism,stereotypes
- Collection : journals_contributions,journals
- Language : eng
- File Type : PDF
- File Size : 12581035 file size calclude in Byte Clik To See size of the file
Description :
This study looks at the language of matrimonial advertisements in Mashriq and Express newspapers in Peshawar to investigate the implicit linguistic sexism against women. A qualitative methodology is paired with a content analysis approach to examine twenty-two advertisements, eleven from each newspaper from June 2022 to February 2023. The language of the two most widely read newspapers has been observed to perpetuate and strengthen the mainstream discourse that expects women to fulfil certain criteria set by the patriarchal society for being marriageable. The present work investigates the use of semantically derogatory lexical items and lexical asymmetry at the word level; presuppositions, inferences, and readymade/set phrases at the sentence level, and adjectives (beautifiers, religious, cultural), characterization, fragmentation, and focalization at discourse level in the language of the ads through the lens of Sara Mills’s Feminist Stylistics (1995). The findings suggest that the language of print media at the word, sentence, and discourse levels plays an important role in reinforcing the stereotypes about women which authenticates the existing social hierarchies as natural and inevitable. The work is significant in delineating the inherent sexism against women entrenched in the lingua-franca of Peshawar, i.e., Urdu, keeping in view the notion of matrimony within socio-cultural and socio-religious contexts of Peshawar. The study critiques the language of advertisements, written, edited, and published by the males, for the males. It calls for language reforms in language at the institutional level, at the level of gatekeepers of language.
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